There are lots of myths about setting up your own small business so I thought I’d address some of them here.
- You can work shorter hours – I run my businesses on 25 hours per week and always have but that takes a huge amount of focus on efficiency. Most business owners work far longer than they did in employment, especially in the first three years
2. You have more flexibility – true but this also means that you have the flexibility to work evenings and weekends.
3. You can make more money – this may be true for a minority but most will be financially better of in employment. Combined with the long hours this means that most small business owners have an hourly wage below the minimum wage
4. You have freedom to make your own decisions – true because the buck will always stop with you. There is nobody else to clear up if you make the wrong decision. You can buy in expertise and business coaches but ultimately you are driving the roller coaster
5. Build it and they will come – have current business owners stopped laughing yet? Marketing exists for a reason. Every business needs a good idea, marketing/sales, and sound financial management. We cover the last bit in our Finance for Business Owners course.
When people approach me wanting to set up their own business I always ask “Why?” as many would be better off just finding an employer who offers better working conditions. But I also believe that we regret things that we haven’t done more often than things that we have done so, provided that they understand the risks and alternatives, we will always try to help them.