• Book

    The Numbers Business: how to grow a successful cloud accountancy practice

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    “For the price this is as good a guide to the steps you need to build a 21st century accounting practice as you will find.” – Amazon review

    Whether you’re just starting out on your journey, ready to make the move from kitchen table to external premises, or you have dreams of scaling then selling your accountancy business, The Numbers Business is your roadmap.

    Learn how to recruit and train a team, put the right systems in place to free up your time, set up a marketing system that doesn’t fail when things get busy and run an ethical business that contributes to the local community.

    If you have a goal to start, buy, grow, or sell an accountancy practice this award-winning book will take you step-by-step towards achieving your ambitions.

    As recommended by Gary Turner, MD, Xero UK.

    Winner

    Business Book
    Awards 2019
    The Business Book Awards
    Della Hudson The Numbers Game
  • One-to-one Coaching

    Business coaching & mentoring from an experienced and award-winning practice owner

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    Do you feel as though you’re working too many hours for too little profit?

    It doesn’t matter how many business books you read; nothing comes close to having a coach in your corner. Someone to support you, to act as a sounding board and to give you the encouragement you need to stay on track and accountable.

    Whether you have one employee or 20, you and your business will benefit from regular coaching with someone who has been there and built a successful company themselves. We could help you view your business more objectively, identify areas of improvement and prioritise your activities.

    And naturally, we can give you that little push to make sure you achieve everything you set out to do, too.

    We will use a number of coaching techniques.
    • Listening to learn about your businesses and your challenges
    • Questioning you to get to the root of the issue
    • Advising you based on theory and 30+ years’ experience working with other businesses.
    • Mentoring you based on personal experience as an accountant and as a business owner
    • Holding you accountable to implement the changes that you have agreed
    Fortnightly coaching sessions are by telephone (or Zoom) and will include:
    • Accountability check in from the last call
    • Feedback on changes implemented
    • Core focus will be on new issues arising or from the ongoing list
    • Agreement of action list before the next call
    These sessions will last for approximately 30 minutes although your first session will be for around an hour so that Della can learn about your business up front.

    If you want to make changes more quickly in your business then weekly calls can also be arranged.

    Individual coaching provides the best value because we focus on YOUR issues and find solutions that work in YOUR business.

    We have limited space for individual coaching so please book a call to be added to the waiting list

  • The Numbers Business Online

    Online programme for accountants and bookkeepers in their first 5 years of business.

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    We’ve taken The Numbers Business online, giving you the opportunity to explore, interactively, the subject of setting up your accountancy practice in the right way and putting systems in place to ensure growth and profitability in the long term.

    Do you ever feel like you’re working too many hours and not getting any reward? You could carry on as you are now getting more and more exhausted, or read a few books (we recommend The Numbers Business), or waste money on yet another online course by somebody who has never run an accountancy or bookkeeping business in real life.

    But just take a moment to imagine working with The Numbers Business Online coaching programme so that you can have the business of your dreams and the profitable lifestyle you deserve for all your work. From just £500 per month (for 3 months) you could increase your profitability AND have a better work-life balance in as little as 10 weeks.

    And you can be sure that will happen with weekly webinars, 10 live coaching sessions with Della Hudson FCA and extra resources on hand to help you.

    This is no quick fix. It’s designed to take 10 weeks, filled to the brim with advice and guidance straight from someone who has been right where you are now. We’ll start with your business motivations and personal goals. Then we’ll look at systems and software, marketing to your ideal clients both on and offline, before learning to grapple your numbers, price profitably and spend wisely. We will even touch on the ins and outs of speaking and hosting events to build your authority.

    The programme is delivered via 13 webinars, each with their own action list. Allow plenty of time to digest your learnings and begin to put them into practice before moving on. You will also be invited to live interactive coaching sessions each week/month to give you personalised support in applying your learnings in your own situation.

    Topics covered will include:

    • Your motivation for setting up your business – business and personal goals
    • Systems and software
    • Marketing strategy and your ideal client
    • Marketing online
    • Marketing offline
    • Pricing for profit
    • Spending for maximum benefit
    • Running training courses
    • Speaking and hosting events
    • Tracking your numbers
    • Recruit and train a team of technical and administrative staff
    • Purchase a bookkeeping or accountancy business
    • Prepare your business for sale

    As part of the programme you will receive a free copy of The Numbers Business book as well as valuable PDF worksheets to supplement your learning. The Numbers Business Online includes group coaching sessions with author and practice owner Della Hudson FCA so you will be able to talk things through with somebody who has practical experience, cover off anything you are unsure about, and really get yourself set for growth.

    There are two ways to follow the programme.
    1. 10 week intensive with weekly coaching at 10am on Fridays. Next cohort starts 16 September 2021.
    2. 3 month subscription to work through on your own. Start anytime.

    Costs

    Self-paced learning to work through on your own. Start any time.

    £800 incl VAT

    includes a 1:1 coaching session with Della Hudson

    10 week course with weekly coaching

    £500 per month x3

    please allow half a day a week for actions. Programme lasts 10 weeks

    Dates

    September 16, 2021

  • Better Business Webinars to help you improve your accounting or bookkeeping business

    Pricing: how to charge what you're worth

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    Are you working too many hours for too little return? Find out how you can charge what you're worth.

    You work hard for your clients but never seem to have enough time to work on your own business, to implement that new bit of tech, or to get your marketing in order.  

    Join us for a FREE 30-minute session where we’ll get you on track to set and charge what you’re worth so that you can meet both your personal and business objectives. 

    Please join us for the next webinar taking place on: 6pm Wednesday 3rd November 2021

    We won’t just be be educating you but we will also be contributing a day’s education to a Kenyan girl for each person who attends the webinar. We’d love you to make an additional donation too.

    These events are for accountants and bookkeepers. We run a series of Minerva Money Matters webinars for business owners.

     

    Better Business webinar (free) Coaching programmes
    February Quality clients: how to ditch the dross to make room for the right work New cohorts of The Numbers Business Online and the ScaleUp Blueprint
    April A better tax return season starts now
    May Pricing: how to charge what you’re worth New cohorts of The Numbers Business Online and the ScaleUp Blueprint
    July Social media: how to punch above your weight as a small business
    September Still time for a better tax return season New cohorts of The Numbers Business Online and the ScaleUp Blueprint
    November Pricing: how to charge what you’re worth

    This webinar is free to attend but please consider making a donation to our ‘Educating You and Educating Them’ campaign funding education for girls in Kenya.

  • Professional speaker for accountants

    An expert speaker for your online and offline events

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    From in-depth accounting topics to advice on growing your practice, Della offers engaging, informative talks. Taking tales and examples from her real-world experience of building, growing and selling her own practice, Della’s fascinating story will keep you entertained and immersed as you learn.

    The below talks are examples of Della’s repertoire. They are offered in 30-minute or 60-minute formats and can be customised to suit your audience:

    • Making Tax Digital: WTF is MTD
    • The numbers business: growing a successful cloud accountancy practice
    • Marketing a successful cloud accountancy practice
    • Pricing: how to charge what you’re worth
    • Social media: how to punch above your weight
    • The ScaleUp Blueprint: how to scale up your business with confidence

    Della has recently spoken at the first annual Progressive Practice Summit, ICPA Practice Evolution and Accountex London.

    For examples of Della speaking visit our YouTube channel. And if you would like to book her as a speaker for your next business event, see our dedicated Business speaker for events page.

    Upcoming talks:

    Minerva Money Matters – Cashflow: where has all my money gone? – 22 September

    Better Business webinars – Pricing: how to charge what you’re worth – 3 November

  • The ScaleUp Blueprint

    Online programme for accountants ready to scale up their business

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    A group coaching programme for accountants and bookkeepers trading 3+ years who are confident that the fundamentals have been sound in their business for a number of years

    Do you ever feel like as though your business has hit a glass ceiling and you don’t know how to break through to scale up? You could carry on as you are now getting more and more frustrated, or read a few books (we recommend The Numbers Business), or waste money on yet another online course by somebody who has never run an accountancy or bookkeeping business in real life

    But just take a moment to imagine working with The ScaleUp Blueprint online coaching programme so that you can have the business of your dreams and the profitable lifestyle you deserve for all your work. From just £600 per month (for 3 months) you could increase your profitability AND the value of your business in as little as 10 weeks. And you can be sure that will happen with weekly webinars, 10 live coaching sessions with Della Hudson FCA and extra resources on hand to help you.

    If your practice is stable and you’re ready to scale up and fulfil your personal ambitions then the ScaleUp Blueprint will guide you through each area of your business to systemise, delegate and automate for a business that operates independently of you, the owner. The time you’ve freed up can be used to grow the business or for your own work-life balance.

    • Systems
    • Compliance
    • Advisory (compliance plus or strategic advice)
    • Lead generation
    • Engagement and the first 100 days
    • You and your team
    • Pricing

    The full programme lasts for 10 weeks. New webinars are released each Thursday and live group coaching with Della Hudson FCA, is at 12pm on Fridays.

    Please allow half – one day per week to implement any necessary actions.

    Costs

    Bronze level

    £600 per month x3

    Discounts for alumni and armed forces

    Dates

    September 16, 2021

  • Accountants' Retreats - not currently running

    Getting out of your business to work on your business

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    Sometimes, as a business owner, you need to go “out out”. Taking time out of your business and out of the way of any interruptions that will prevent you from working on your business.

    We will meet at the hotel in the evening of Thursday and set the agenda for the Friday. All attendees are welcome to bring a list of issues that they need support with. The evening is about relaxing so we will have a three course dinner together, and maybe a glass of wine while we get to know each other.

    The next day will be all about work!

    At 9am sharp we’ll meet in the board room to work through the most common issues together, sharing our experience in support of each other. As a good business owner you probably know what you need to do but this is the opportunity to discuss how to do it. By the end of the day you will leave with a list of actions to help you over the next hurdles in your business, and with a clear idea of how to go about them. We hope that you will also have made a group of supportive business friends.

    In order to get the most out of the retreat we need to keep this to a select number of businesses with no competitive overlap (eg same geographical area or niche) so we may not be able to accommodate all applicants at this event. All attendees are expected to keep all information confidential.

    To book or to discuss whether this event is suitable for you then let’s have a chat

    Costs

    Excluding accommodation

    £485

    Dinner, lunch and refreshments will be included. Depending on the location of attendees the event will be in the Bristol, Reading or London area.

    Dates

  • Strategic Planning Days

    “If you aim for nothing you will hit it”

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    If you’re not sure where your business is headed, or if you need a hand working out the best route to get there, then this is the event for you. Spend a day with Della, working on your business.

    Time: 9:30am – 4:00 pm (British “Daylight Saving” Time)

    Location: At a computer near you or offsite where you will be free of interruptions

    We will look at:
    • The link between business and personal goals
    • Your vision for your business
    • Building your plan
    • Setting your actions and milestones
    • Monitoring your outcomes and correcting your course
    • Dealing with roadblocks

    This one day online course is now available online for just£197. The usual cost of the face to face day is £500. Unfortunately we won’t be able to provide you with the usual tasty lunch but there will be breaks for you to organise your own refreshments.

    To book or to discuss whether this workshop is suitable for you then let’s have a chat

    Costs

    Online course with up to 5 others

    £197

    Face to face course with up to 5 others

    £500

    No dates released at this time

    Individual day

    £2,000

    Dates

At a glance: upcoming courses

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