• Book

    The Numbers Business: how to grow a successful cloud accountancy practice


    “For the price this is as good a guide to the steps you need to build a 21st century accounting practice as you will find.” – Amazon review

    Whether you’re just starting out on your journey, ready to make the move from kitchen table to external premises, or you have dreams of scaling then selling your accountancy business, The Numbers Business is your roadmap.

    Learn how to recruit and train a team, put the right systems in place to free up your time, set up a marketing system that doesn’t fail when things get busy and run an ethical business that contributes to the local community.

    If you have a goal to start, buy, grow, or sell an accountancy practice this award-winning book will take you step-by-step towards achieving your ambitions.

    As recommended by Gary Turner, MD, Xero UK.


    Business Book
    Awards 2019
    The Business Book Awards
    Della Hudson The Numbers Game
  • One-to-one Coaching

    Business coaching & mentoring from an experienced and award-winning practice owner


    It doesn’t matter how many business books you read; nothing comes close to having a coach in your corner. Someone to support you, to act as a sounding board and to give you the encouragement you need to stay on track and accountable.

    Whether you have one employee or 20, you and your business will benefit from regular coaching with someone who has been there and built a successful company themselves. We could help you view your business more objectively, identify areas of improvement and prioritise your activities.

    And naturally, we can give you that little push to make sure you achieve everything you set out to do, too.

  • Online Course

    The Numbers Business Online


    We’ve taken The Numbers Business online, giving you the opportunity to explore, interactively, the subject of setting up your accountancy practice in the right way and putting systems in place to ensure growth and profitability in the long term.

    This is no quick fix. It’s designed to take 6-18 months, filled to the brim with advice and guidance straight from someone who has been right where you are now. We’ll start with your business motivations and personal goals. Then we’ll look at systems and software, marketing to your ideal clients both on and offline, before learning to grapple your numbers, price profitably and spend wisely. We will even touch on the ins and outs of speaking and hosting events to build your authority.

    The course is delivered via 13 webinars, each with their homework. Allow plenty of time to digest your learnings and begin to put them into practice before moving on. You will also be invited to live interactive coaching sessions each month (see list of dates to the right) to give you personalised support in applying your learnings in your own situation.

    Topics covered will include:

    • Your motivation for setting up your business – business and personal goals
    • Systems and software
    • Marketing strategy and your ideal client
    • Marketing online
    • Marketing offline
    • Pricing for profit
    • Spending for maximum benefit
    • Running training courses
    • Speaking and hosting events
    • Tracking your numbers
    • Recruit and train a team of technical and administrative staff
    • Purchase a bookkeeping or accountancy business
    • Prepare your business for sale

    Alongside the course you will receive a free copy of The Numbers Business book as well as valuable PDF worksheets to supplement your learning. And if you sign up for the premium package you will also receive fortnightly 1:1 telephone coaching sessions with Della. So, you will be able to talk things through with somebody who has practical experience, cover off anything you are unsure about, and really get yourself set for growth.

    Once you have completed the course you can continue your coaching sessions as long as you have continue your subscription



    £120 per month

    plus half a day a week for actions


    £620 per month

    plus half a day a week for actions


    June 12, 2020

    July 10, 2020

    August 14, 2020

    September 11, 2020

    October 16, 2020

  • Webinars to help you improve your accounting or bookkeeping business

    Goal Setting


    You understand the importance of setting goals. But have you ever struggled with how to use them to best effect when it comes to achieving success – whatever that looks like to you?

    Join us for a FREE 30-minute session where we’ll get you on track to set and accomplish goals that meet both your personal and business objectives.

    Please join us for the next webinar taking place on: ENTER DATE

    This webinar is free to attend but please consider making a donation to our ‘Educating You and Educating Them’ campaign funding education for girls in Kenya.

  • Talks for accountants


    From in-depth accounting topics to advice on growing your practice, Della offers engaging, informative talks. Taking tales and examples from her real-world experience of building, growing and selling her own practice, Della’s fascinating story will keep you entertained and immersed as you learn.

    The below talks are examples of Della’s repertoire. They are offered in 30-minute or 60-minute formats and can be customised to suit your audience:

    • Making Tax Digital: WTF is MTD
    • The numbers business: growing a successful cloud accountancy practice
    • Marketing a successful cloud accountancy practice
    • Pricing: how to charge what you’re worth
    • Social media: how to punch above your weight

    Della has recently spoken at the first annual Progressive Practice Summit, ICPA Practice Evolution and Accountex London.

    For examples of Della speaking visit our YouTube channel. And if you would like to book her as a speaker for your next business event, see our dedicated Business speaker for events page.

    Upcoming talks:

    2020 Innovation Spring Conference – Ricoh Arena, Coventry, 7th March 2019
    Senta Discovery Conference – Engine Shed, Bristol, 11th March 2020

  • Accountants' Retreats

    Getting out of your business to work on your business


    Sometimes, as a business owner, you need to go “out out”. Taking time out of your business and out of the way of any interruptions that will prevent you from working on your business.

    We will meet at the hotel in the evening of 25 June and set the agenda for the next day. All attendees are welcome to bring a list of issues that they need support with. The evening is about relaxing so we will have a three course dinner together, and maybe a glass of wine while we get to know each other.

    The next day will be all about work!

    At 9am sharp we’ll meet in the board room to work through the most common issues together, sharing our experience in support of each other. As a good business owner you probably know what you need to do but this is the opportunity to discuss how to do it. By the end of the day you will leave with a list of actions to help you over the next hurdles in your business, and with a clear idea of how to go about them. We hope that you will also have made a group of supportive business friends.

    In order to get the most out of the retreat we need to keep this to a select number of businesses with no competitive overlap (eg same geographical area or niche) so we may not be able to accommodate all applicants at this event. All attendees are expected to keep all information confidential.

    To book or to discuss whether this event is suitable for you then let’s have a chat


    Excluding accommodation


    Dinner, lunch and refreshments will be included. Depending on the location of attendees the hotel will be in the Bristol, Reading or London area .


    June 25, 2020

    September 24, 2020

    November 26, 2020

  • Strategic Planning Days

    “If you aim for nothing you will hit it”


    If you’re not sure where your business is headed, or if you need a hand working out the best route to get there, then this is the event for you. Spend a day with Della, working on your business.

    Time: 9:30am – 4:00 pm (British “Daylight Saving” Time)

    Location: At a computer near you or offsite where you will be free of interruptions

    We will look at:
    • The link between business and personal goals
    • Your vision for your business
    • Building your plan
    • Setting your actions and milestones
    • Monitoring your outcomes and correcting your course
    • Dealing with roadblocks

    This one day online course is now available online for just£197. The usual cost of the face to face day is £500. Unfortunately we won’t be able to provide you with the usual tasty lunch but there will be breaks for you to organise your own refreshments.

    To book or to discuss whether this workshop is suitable for you then let’s have a chat


    Online course


    Face to face course


    No dates released at this time


    April 3, 2020

    June 5, 2020

    September 15, 2020

    November 3, 2020

At a glance: upcoming courses

Want to schedule a call?