• Book

    The Numbers Business: how to grow a successful cloud accountancy practice


    “For the price this is as good a guide to the steps you need to build a 21st century accounting practice as you will find.” – Amazon review

    Whether you’re just starting out on your journey, ready to make the move from kitchen table to external premises, or you have dreams of scaling then selling your accountancy business, The Numbers Business is your roadmap.

    Learn how to recruit and train a team, put the right systems in place to free up your time, set up a marketing system that doesn’t fail when things get busy and run an ethical business that contributes to the local community.

    If you have a goal to start, buy, grow, or sell an accountancy practice this award-winning book will take you step-by-step towards achieving your ambitions.

    As recommended by Gary Turner, MD, Xero UK.


    Business Book
    Awards 2019
    The Business Book Awards
    Della Hudson The Numbers Game
  • One-to-one Coaching

    Business coaching & mentoring from an experienced and award-winning practice owner


    It doesn’t matter how many business books you read; nothing comes close to having a coach in your corner. Someone to support you, to act as a sounding board and to give you the encouragement you need to stay on track and accountable.

    Whether you have one employee or 20, you and your business will benefit from regular coaching with someone who has been there and built a successful company themselves. We could help you view your business more objectively, identify areas of improvement and prioritise your activities.

    And naturally, we can give you that little push to make sure you achieve everything you set out to do, too.

  • The Numbers Business Online

    Online programme for accountants and bookkeepers in their first 5 years of business.


    We’ve taken The Numbers Business online, giving you the opportunity to explore, interactively, the subject of setting up your accountancy practice in the right way and putting systems in place to ensure growth and profitability in the long term.

    This is no quick fix. It’s designed to take 6-18 months, filled to the brim with advice and guidance straight from someone who has been right where you are now. We’ll start with your business motivations and personal goals. Then we’ll look at systems and software, marketing to your ideal clients both on and offline, before learning to grapple your numbers, price profitably and spend wisely. We will even touch on the ins and outs of speaking and hosting events to build your authority.

    The course is delivered via 13 webinars, each with their homework. Allow plenty of time to digest your learnings and begin to put them into practice before moving on. You will also be invited to live interactive coaching sessions each month (see list of dates to the right) to give you personalised support in applying your learnings in your own situation.

    Topics covered will include:

    • Your motivation for setting up your business – business and personal goals
    • Systems and software
    • Marketing strategy and your ideal client
    • Marketing online
    • Marketing offline
    • Pricing for profit
    • Spending for maximum benefit
    • Running training courses
    • Speaking and hosting events
    • Tracking your numbers
    • Recruit and train a team of technical and administrative staff
    • Purchase a bookkeeping or accountancy business
    • Prepare your business for sale

    Alongside the course you will receive a free copy of The Numbers Business book as well as valuable PDF worksheets to supplement your learning. And if you sign up for the premium package you will also receive fortnightly 1:1 telephone coaching sessions with Della. So, you will be able to talk things through with somebody who has practical experience, cover off anything you are unsure about, and really get yourself set for growth.

    Once you have completed the course you can continue your coaching sessions as long as you have continue your subscription



    £120 per month

    plus half a day a week for actions


    £420 per month

    includes a 1:1 coaching session each month to focus on YOUR business


    October 16, 2020

    November 13, 2020

    December 11, 2020

    January 15, 2021

    February 12, 2021

    March 12, 2021

  • Better Business Webinars to help you improve your accounting or bookkeeping business

    Going paperless: better for your business and the environment


    Papers everywhere? Filing system bulging?

    Whether you want to go completely paperless or just have less paper we have plenty of advice on how to go about it.

    Join us for a FREE 30-minute session where we’ll get you on track with some practical advice so that you can meet both your personal and business objectives.

    Please join us for the next webinar taking place on: 12:30pm Wednesday 9th December

    We won’t just be be educating you but we will also be contributing a day’s education to a Kenyan girl for each person who attends the webinar. We’d love you to make an additional donation too.

    This webinar is free to attend but please consider making a donation to our ‘Educating You and Educating Them’ campaign funding education for girls in Kenya.

  • Professional speaker for accountants

    An expert speaker for your online and offline events


    From in-depth accounting topics to advice on growing your practice, Della offers engaging, informative talks. Taking tales and examples from her real-world experience of building, growing and selling her own practice, Della’s fascinating story will keep you entertained and immersed as you learn.

    The below talks are examples of Della’s repertoire. They are offered in 30-minute or 60-minute formats and can be customised to suit your audience:

    • Making Tax Digital: WTF is MTD
    • The numbers business: growing a successful cloud accountancy practice
    • Marketing a successful cloud accountancy practice
    • Pricing: how to charge what you’re worth
    • Social media: how to punch above your weight
    • The ScaleUp Blueprint: how to scale up your business with confidence

    Della has recently spoken at the first annual Progressive Practice Summit, ICPA Practice Evolution and Accountex London.

    For examples of Della speaking visit our YouTube channel. And if you would like to book her as a speaker for your next business event, see our dedicated Business speaker for events page.

    Upcoming talks:

    Minerva Money Matters – Cashflow: where is all my money? – 23 October

    Better Business webinars – Reclaiming your life: self care for busy professionals – 7 October

    Speaker Business Summit UK- Professional Speaking Association -The ScaleUp Blueprint: how to scale up your business with confidence – 9 October

    ICAEW – The ScaleUp Blueprint: nurturing your connections to generate the price you’re worth – 13 October

    ICAEW – Setting up a practice – 14 October

    ICAEW – Selling a practice – 15 October


  • The ScaleUp Blueprint

    Online programme for accountants ready to scale up their business


    A group coaching programme for accountants and bookkeepers trading 3+ years who are confident that the fundamentals have been sound in their business for a number of years

    If your practice is stable and you’re ready to scale up and fulfil your personal ambitions then the ScaleUp Blueprint will guide you through each area of your business to systemise, delegate and sutomate for a business that operates independently of you, the owner. The time you’ve freed up can be used to grow the business or for your own work-life balance.

    • Systems
    • Compliance
    • Advisory (compliance plus or strategic advice)
    • Lead generation
    • Engagement and the first 100 days
    • You and your team
    • Pricing

    New webinars are released on the first Thursday of each month and live group coaching with Della Hudson, is at 9:30 on the second Friday of each month.


    Bronze level

    £157 per month

    plus half a day a week for actions


    £457 per month

    includes a 1:1 coaching session each month to focus on you and your business


    October 1, 2020

    November 5, 2020

    February 4, 2021

    March 4, 2021

    April 1, 2021

    May 6, 2021

    June 3, 2021

  • Accountants' Retreats - not currently running

    Getting out of your business to work on your business


    Sometimes, as a business owner, you need to go “out out”. Taking time out of your business and out of the way of any interruptions that will prevent you from working on your business.

    We will meet at the hotel in the evening of Thursday and set the agenda for the Friday. All attendees are welcome to bring a list of issues that they need support with. The evening is about relaxing so we will have a three course dinner together, and maybe a glass of wine while we get to know each other.

    The next day will be all about work!

    At 9am sharp we’ll meet in the board room to work through the most common issues together, sharing our experience in support of each other. As a good business owner you probably know what you need to do but this is the opportunity to discuss how to do it. By the end of the day you will leave with a list of actions to help you over the next hurdles in your business, and with a clear idea of how to go about them. We hope that you will also have made a group of supportive business friends.

    In order to get the most out of the retreat we need to keep this to a select number of businesses with no competitive overlap (eg same geographical area or niche) so we may not be able to accommodate all applicants at this event. All attendees are expected to keep all information confidential.

    To book or to discuss whether this event is suitable for you then let’s have a chat


    Excluding accommodation


    Dinner, lunch and refreshments will be included. Depending on the location of attendees the event will be in the Bristol, Reading or London area.


  • Strategic Planning Days

    “If you aim for nothing you will hit it”


    If you’re not sure where your business is headed, or if you need a hand working out the best route to get there, then this is the event for you. Spend a day with Della, working on your business.

    Time: 9:30am – 4:00 pm (British “Daylight Saving” Time)

    Location: At a computer near you or offsite where you will be free of interruptions

    We will look at:
    • The link between business and personal goals
    • Your vision for your business
    • Building your plan
    • Setting your actions and milestones
    • Monitoring your outcomes and correcting your course
    • Dealing with roadblocks

    This one day online course is now available online for just£197. The usual cost of the face to face day is £500. Unfortunately we won’t be able to provide you with the usual tasty lunch but there will be breaks for you to organise your own refreshments.

    To book or to discuss whether this workshop is suitable for you then let’s have a chat


    Online course


    Face to face course


    No dates released at this time


    April 3, 2020

    June 5, 2020

    September 15, 2020

    November 3, 2020

At a glance: upcoming courses

Want to schedule a call?