• Books

    - The Numbers Business: how to grow a successful cloud accountancy practice.
    - Changing the Numbers: how to deliver advisory services for success.

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    “For the price this is as good a guide to the steps you need to build a 21st century accounting practice as you will find.” – Amazon review

    The Numbers Business

    As recommended by Gary Turner, MD, Xero UK.

    Whether you’re just starting out on your journey, ready to make the move from kitchen table to external premises, or you have dreams of scaling then selling your accountancy business, The Numbers Business is your roadmap.

    Learn how to recruit and train a team, put the right systems in place to free up your time, set up a marketing system that doesn’t fail when things get busy and run an ethical business that contributes to the local community.

    If you have a goal to start, buy, grow, or sell an accountancy practice this award-winning book will take you step-by-step towards achieving your ambitions.

    ➡ Purchase a Paperback or Kindle version

    ➡ Purchase a Signed copy of the book

    ➡ Purchase the Audio book

    Changing the Numbers

    As recommended by James Ashford – founder of Go Proposal and author of Selling to Serve.

    How many other accountants are sick of hearing, “Compliance is dead,” and we should all move into advisory?

    But what if compliance is all you know and all that really interests you? Well, this book will give you an idea of whether you want to make the move into advisory or not. Whilst the future of accountancy lies in helping clients to change their numbers rather than just recording them, compliance isn’t dead yet.

    For those of you who want to introduce advisory services to your clients, Part 1 of this book provides a simple how-to guide to get you started. It’s based on what works in Della’s own practices.

    It explains the following:

        • What advisory is
        • How to prepare your practice
        • Staffing and software
        • A typical advisory session
        • Making money from advisory services

    If you don’t know where to start with offering advice, Part 2 shares what to speak to your clients about. Whether they want to increase profit, business value or just reclaim some time, you can help them with tailored advice. This could be on vision and values, improving cashflow, increasing pricing, finding funding, implementing automation, introducing sales and marketing strategies, and, of course, tax planning.

    As a trusted adviser, you have an opportunity to make a real difference to your clients’ lives and to help them realise their dreams. How can we accountants deny them our help? Reading this book is your first step to changing their numbers.

    ➡ Purchase a Paperback or Kindle version

    ➡ Purchase a Signed copy of the book

     

    Winner

    Business Book
    Awards 2019     The Business Book Awards
    Della Hudson The Numbers Game

  • One-to-one or group Coaching and Mentoring

    Business coaching & mentoring from an experienced and award-winning practice owner

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    Do you feel as though you’re working too many hours for too little profit?

     

    It doesn’t matter how many business books you read; nothing comes close to having a coach in your corner. Someone to support you, to act as a sounding board and to give you the encouragement you need to stay on track and accountable.

    Whether you have one employee or 20, you and your business will benefit from regular coaching with someone who has been there and built a successful company themselves. We could help you view your business more objectively, identify areas of improvement and prioritise your activities.

    And naturally, we can give you that little push to make sure you achieve everything you set out to do, too.

    Not just any old coach, Della Hudson has founded two successful accountancy businesses and sold the first one for 32% above the average price. As well as being a chartered accountant she is also a qualified coach and mentor so you benefit from both experience and theory.

    We will use a number of coaching techniques:

    • Listening to learn about your businesses and your challenges
    • Questioning you to get to the root of the issue
    • Advising you based on theory and 30+ years’ experience working with other businesses.
    • Mentoring you based on personal experience as an accountant and as a business owner
    • Holding you accountable to implement the changes that you have agreed

    Monthly coaching sessions are by telephone (or Zoom) and will include:

    • Accountability check in from the last call
    • Feedback on changes implemented
    • Core focus will be on new issues arising or from the ongoing list
    • Agreement of action list before the next call

    These sessions will last for approximately 1 hour

    If you want to make changes more quickly in your business then weekly or fortnightly calls can also be arranged.

    Individual coaching provides the best value because we focus on YOUR issues and find solutions that work in YOUR business.

    We have limited space for individual coaching so please book a call to be added to the waiting list

    Coaching is priced at £750 per session or £630 per month for 12 sessions.

    Take our Productivity Scorecard here

     

    Group coaching for alumni

    This usually takes place at 11am on the third Friday of each month.

    Alumni group coaching is priced at £100 per session or £83.33 per month for 12 sessions.

    Alumni are those who have been on one of our 10 week courses or 6 months of individual coaching

    Book a call to see if this is suitable for you.

     

    Coming soon – group coaching for start ups

    This will take place at 11am on the second Friday of each month.

    Group coaching is priced at £120 per session or £100 per month for 12 sessions.

    Book a call to see if this is suitable for you.

    Take our Productivity Scorecard here

  • The Numbers Business Online and other courses

    Online programmes for accountants and bookkeepers at any stage of their business.

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    THE NUMBERS BUSINESS ONLINE

    Do you ever feel like you’re working too many hours and not getting any reward? You could carry on as you are now getting more and more exhausted, or read a few books (we recommend The Numbers Business), or waste money on yet another online course by somebody who has never run an accountancy or bookkeeping business in real life.

    But just take a moment to imagine working with The Numbers Business Online coaching programme so that you can have the business of your dreams and the profitable lifestyle you deserve for all your work.

    And you can be sure that will happen with weekly webinars, 10 live coaching sessions with Della Hudson FCA and extra resources on hand to help you.

    This is no quick fix. It’s designed to take 10 weeks, filled to the brim with advice and guidance straight from someone who has been right where you are now. We’ll start with your business motivations and personal goals. Then we’ll look at systems and software, marketing to your ideal clients both on and offline, before learning to grapple your numbers, price profitably and spend wisely. We will even touch on the ins and outs of speaking and hosting events to build your authority.

    The programme is delivered via 13 webinars, each with their own action list. Allow plenty of time to digest your learnings and begin to put them into practice before moving on. You will also be invited to live interactive coaching sessions each week to give you personalised support in applying your learnings in your own situation.

    Topics covered will include:

    • Your motivation for setting up your business – business and personal goals
    • Systems and software
    • Marketing strategy and your ideal client
    • Marketing online
    • Marketing offline
    • Pricing for profit
    • Spending for maximum benefit
    • Running training courses
    • Speaking and hosting events
    • Tracking your numbers
    • Recruit and train a team of technical and administrative staff
    • Purchase a bookkeeping or accountancy business
    • Prepare your business for sale

    As part of the programme you will receive a free copy of The Numbers Business book as well as valuable PDF worksheets to supplement your learning. The Numbers Business Online includes group coaching sessions with author and practice owner Della Hudson FCA so you will be able to talk things through with somebody who has practical experience, cover off anything you are unsure about, and really get yourself set for growth.

    Follow the programme with a 12 month subscription to work through on your own. Start anytime. £960

    Take our Productivity Scorecard here

    Self-paced learning to work through on your own. Start any time. Includes a 1:1 coaching session with Della Hudson FCA on completion of the course.

    Sign up for The Numbers Business Online (self paced) here

    THE SCALEUP BLUEPRINT

    Online programme for accountants ready to scale up their business

    A self-paced coaching programme for accountants and bookkeepers trading 3+ years who are confident that the fundamentals have been sound in their business for a number of years

    Do you ever feel like as though your business has hit a glass ceiling and you don’t know how to break through to scale up? You could carry on as you are now getting more and more frustrated, or read a few books (we recommend The Numbers Business), or waste money on yet another online course by somebody who has never run an accountancy or bookkeeping business in real life

    But just take a moment to imagine working with The ScaleUp Blueprint online coaching programme so that you can have the business of your dreams and the profitable lifestyle you deserve for all your work. From just £800 you could increase your profitability AND the value of your business. You can be sure that will happen with 10 webinars, additional resources, and a final individual session with business coach and practice owner Della Hudson FCA,

    If your practice is stable and you’re ready to scale up and fulfil your personal ambitions then the ScaleUp Blueprint will guide you through each area of your business to systemise, delegate and automate for a business that operates independently of you, the owner. The time you’ve freed up can be used to grow the business or for your own work-life balance.

    • Systems
    • Compliance
    • Advisory (compliance plus or strategic advice)
    • Lead generation
    • Engagement and the first 100 days
    • You and your team
    • Pricing

    Sign up for the ScaleUp Blueprint (self paced) here £900

    Take our Productivity Scorecard here

    PRICING: HOW TO CHARGE WHAT YOU’RE WORTH

    Are you working too many hours for too little return? You work hard for your clients but never seem to have enough time to work on your own business, to implement that new bit of tech, or to get your marketing in order. Find out how you can charge what you’re worth and how to look clients in the eye when you need to discuss prices.

    Sign up here for a 1 hour webinar to get your Pricing on track.

    £49 incl VAT

    Take our Productivity Scorecard here

    Costs

    Dates

  • Better Business Webinars to help you improve your accounting or bookkeeping business - free

    Pricing: how to charge what you're worth

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    Are you working too many hours for too little return? Find out how you can charge what you're worth.

    You work hard for your clients but never seem to have enough time to work on your own business, to implement that new bit of tech, or to get your marketing in order.

    Join us for a FREE 30-minute session where we’ll get you on track to set and charge what you’re worth so that you can meet both your personal and business objectives.

    Please join us for the next webinar taking place on: Wednesday 1 November 2023 at 12 pm 

     

    Better Business webinar (free)
    March Quality clients: how to ditch the dross to make room for the right work
    April A better tax return season starts now
    May Pricing: how to charge what you’re worth
    July Social media: how to punch above your weight as a small business
    September Still time for a better tax return season
    November Pricing: how to charge what you’re worth

     

    These events are for accountants and bookkeepers. We run a separate series of Minerva Money Matters webinars for business owners.

    Don’t forget to sign up for our weekly Top Tips for Accountants by email.

  • Start Up Bootcamp for Accountants and Bookkeepers

    Get your accountancy or bookkeeping business started in 30 days then join our membership group to keep the momentum going

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    We aim to give you a template for running a successful accountancy or bookkeeping business.

    The 30 day course will consist of 30+ webinars (15 min – 1hour each) released each day. There will be things for you to work on each day to set up your new business and some useful templates and checklists to help you over your first year. The webinars and other resources can all be accessed through our Thinkific platform. You will have access to the course for 12 months so that you can come back to things as you need them.

    You will also have access to the Start Up Accountants group for the 30 days where I will try to answer any questions not covered by the course (usual price £20pm).

    Course cost – £297 incl VAT

  • Professional speaker

    Hire a professional speaker for your event

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    As a full member of the Professional Speaking Association (PSA) you can be assured of a smooth running talks packed full of useful information for accountants and bookkeepers or for business owners

    For further information on talks available both online and offline go to our separate speaker website

    DellaHudsonFCA.com

    Or book a call to discuss your requirements and budget

    Costs

    Dates

  • Returning soon - Accountants' Retreats

    Getting out of your business to work on your business

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    Sometimes, as a business owner, you need to go “out out”. Taking time out of your business and out of the way of any interruptions that will prevent you from working on your business.

    We will meet at the hotel on the Thursday evening and set the agenda for Friday. All attendees are welcome to bring a list of issues that they need support with. The evening is about relaxing so we will have a three course dinner together, and maybe a glass of wine while we get to know each other.

    The next day will be all about work!

    At 9am sharp we’ll meet in the board room to work through the most common issues together, sharing our experience in support of each other. As a good business owner you probably know what you need to do but this is the opportunity to discuss how to do it. By the end of the day you will leave with a list of actions to help you over the next hurdles in your business, and with a clear idea of how to go about them. We hope that you will also have made a group of supportive business friends.

    In order to get the most out of the retreat we need to keep this to a select number of businesses so we may not be able to accommodate all applicants at this event. All attendees are expected to keep all information confidential.

    Dinner, lunch and refreshments will be included. Our retreats will be in the Bristol, Reading or London area. The guide price is £500 excluding accommodation (you might like to bring your partner and make a weekend of it)

    To book or to discuss whether this event is suitable for you then let’s have a chat

    Take our Productivity Scorecard here

    Costs

    Dates

  • Strategic Planning Days

    “If you aim for nothing you will hit it”

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    If you’re not sure where your business is headed, or if you need a hand working out the best route to get there, then this is the event for you. Spend a day with Della, working on your business.

    Take our Productivity Scorecard here

    Time: 10:00am – 4:00 pm (British “Daylight Saving” Time)

    Location: At a computer near you or offsite where you will be free of interruptions

    We will look at:
    • The link between business and personal goals
    • Your vision for your business
    • Building your plan
    • Setting your actions and milestones
    • Monitoring your outcomes and correcting your course
    • Dealing with roadblocks

    This one day online course is now available online for just £900 as part of a group session. The usual cost of the individual day is £2000. Unfortunately, as this is online, we won’t be able to provide you with the usual tasty lunch but there will be breaks for you to organise your own refreshments.

    To book or to discuss whether this workshop is suitable for you then let’s have a chat

    Costs

    Online course with up to 5 others

    £900

    Next date 22 February 2023

    Individual day

    £2,000

    Dates to suit you and your fellow director/shareholders

    Dates

    February 22, 2023

At a glance: upcoming courses

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