Entering awards

Last month was awards season (congratulations to all the winners and finalists) and, as I often get asked to judge accountancy awards, I thought I’d share some hints for those thinking of entering next year.
 

  1. Just like in exams you need to RTQ, read the question, and answer what is actually being asked.
  2. Evidence your claims. If you say something you should have evidence to support it.
  3. Do not just cut and paste your marketing blurb or let the marketing department fill in the application. Judges need facts not spin.
  4. If you have the money it is worth using an experienced copywriter who will be able to use appealing words. But do make sure they follow points 2 and 3.
  5. If you don’t enter you’ll never know if you might have won.