Most content is focused on the business itself sharing company news, awards won, and generic advice. This is all fine for building credibility but it doesn’t really drive engagement or enquiries.
Instead of broadcasting try helping.
Your content should put the client (or prospect) sharing advice on problems that your audience face daily. Use simple, jargon-free language and demonstrate a proper understanding of the issues (this is where AI posts often fall down)
Here are three types of high-performing posts that you can try:
1.Problem led eg Struggling with cash collection? Here’s what you can do …
2.Insight and expert opinion eg Why many business overpay tax and what to do about it
3.Real stories and examples (anonymised) including lessons learned and outcomes achieved.
Posting regularly (you choose the frequency that you can manage) builds consistency and don’t forget that you can repurpose the content in different formats. Our weekly Tax Tips are also recorded as videos AND are collated in our Tax Tips book which is updated annually.
Done is better than perfect. Just get that content out there!
Give a clear call to action such as an invitation to one of our informative monthly webinars or encourage signups to your mailing list or offer a helpful downloadable resource (our checklists are popular)