When I joined ICAEW as a trainee accountant sometime back in the dim and distant past I signed up to a code of ethics. Like most accountants I take that…
What business owners can learn from cats
Bryony Thomas (author and founder of Watertight Marketing*) may liken customers to cats in the way we tempt them in but never own them. But I think business owners can…
Social media
This week I have been up in Scotland speaking about social media and how small businesses can use it to punch above their weight. It’s also a great way for…
We don’t need another hero
I’m currently reading Building a Story Brand by Donald Miller which is about getting the right marketing message for our business. It’s very good and I recommend it. Miller suggests…
Charlie’s MOT reminders
Are they helpful or salesy? Charlie runs my local garage. As it’s just 15 minutes walk away it’s a convenient place to get my MOT done each year. And every…
Is work-life balance really achievable?
Yes. I started, grew and finally sold my first business all while working just an average of 25 hours a week. Some weeks were more but others were less. Here’s…
Is free really free?
When we say that something is free we usually mean that no money changes hands. But hopefully there is an exchange of value. For instance, I hope that these tips…
Being consistent on social media
Anyone who’s already read my latest book ‘Growing by numbers: How to scale up your business with confidence‘ will know I talk up the importance of steady marketing throughout the…