When I take on a new client, whether for Minerva Accountants or for coaching, I always start with WHY they started their own business. They usually fall into one of…
How I won my first clients and what I’d do differently today
Looking back on when I first set up my first business I didn’t have a clue about marketing. I’d read all the books (okay, maybe not ALL of them) and…
Borrowed years
Most business owners set up with a purpose, with an end in mind. Whether that is a £million business or a particular income or just a decent work-life balance. They…
I love you, I love you, I love you…
I’ve lost track of the number of times I’ve come off a call or received an email and commented ‘that’s one of my favourite clients’. And it’s no accident that…
Key metrics for a startup business
Every business needs to keep a track of their numbers otherwise you end up being a busy fool. With the business trinity of software, bookkeeper and accountant this is relatively…
When was the last time you worked on your business?
We have a July year end, a legacy from when my children were small and my life revolved around the school year. August is my quiet planning time and, with…
Xerocon benefits
I’ve just spent this week at Xerocon London. So what was the benefit of 3 days out of my business? listened to all sorts of interesting talks from the best accountants that will help me to improve my…
How to survive a crisis
After spending a couple of years working in an IT department and part of the Disaster Recovery business resilience is always high on my agenda. And having been being responsible…
Content that converts – what to share to attract better clients
Most content is focused on the business itself sharing company news, awards won, and generic advice. This is all fine for building credibility but it doesn’t really drive engagement or enquiries. Instead of broadcasting…
The power of niche positioning and how specialising can help you to win more clients
Have you ever tried to hit some of those moving targets in tan online shooting game? How much time do you spend wavering between targets? And how many potential targets do you miss as a…