Pricing is often difficult when you first start your business, and you may well have based your initial prices on what your competitors charge. But you soon learn where you…
Main character energy
It’s time to be the main character in your story. Step into the limelight and claim it for yourself and your business. I often talk about your team, but it…
The Club Tropicana business model
Apologies, I’ve forgotten where I first heard this description, but according to Wham, at Club Tropicana drinks are free! And many businesses appear to be adopting the same model. We…
World Entrepreneurs’ Day
I’m writing this on World Entrepreneurs’ Day and, although you’ll be reading it a little later, it’s definitely something worth celebrating. So put something fizzy in the fridge because we’re…
Why we love Xero
At Minerva Accounts most of our clients are on Xero. I chose this back in 2012 after an abortive attempt to move to the cloud with another software provider. Back…
How can I find clients?
Many a business starts up with a great idea believing that, as in the Field of Dreams film, if they build it, he will come. Then the harsh reality comes…
Meeting contacts for contracts
Love it, or hate it, networking can be good for your business but it isn’t an instant sales opportunity. Networking is about spending time together to get to know each…
Your business isn’t your family
Okay, some of us run a family business, but it should still be run along professional lines. Employees may underperform and you will need to follow your disciplinary procedures to…
Cyber security tips for small businesses
When we do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for our business cyber security is pretty high up our list of risks. As accountants we hold a lot of…
Plan your business like a marathon
Building your business isn’t a sprint but a marathon. It takes a bit of planning. Plan – find a plan that is right for you. Right for where you are…