Cashflow as a marketing tool

Lack of cashflow is the number one cause of failure in small businesses. Even profitable businesses still run out of cash. This can because they’re not forecasting their cashflow requirements properly as they grow.

➡️ See our webinar on How to Scale Without Cashflow Chaos here

As with any pain point for business owners, we can step in to help.  

You can provide useful tools that also act as part of your marketing 

  • Helpsheets on explaining the difference between profit and cash flow 
  • Helpsheets with basic credit control procedures 
  • Help them to raise invoices promptly from their phone using software like Xero while still on site. Or to set up repeating invoices for retainer clients 
  • Help them to set up the automatic invoice reminders on their software 
  • Share blogs or videos with tips on how to improve their cashflow.  

Ideally you can sell them proper cashflow services such as forecasts using software that will connect to Xero. But start by helping them.