I’m sure that I’m not alone in enjoying winning new business. But referrals are my favourite source of new clients.
- It means that your current client is happy with the work that you’re doing
- It means that the prospect is probably like the client so we can expect them to be a good fit for our organisation and we are more likely to take them on.
- It means that the prospect has already received a glowing testimonial which derisks things for them so they are more likely to want to join us.
So how can we receive more?
- Look after your existing clients well so that they don’t just stay with you but they also feel confident to introduce others
- Have a system to ask for referrals. This might be an email signature that something like ‘our business grows by referral so we’d love to meet more people like you’ or sending a specific email ‘business is good but we’re looking for more’
Here’s to many more happy clients